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The CEO of UnitedHealthcare on Fixing What Frustrates Customers Most
Customer service Magazine ArticleThe insurer has created a group tasked with understanding individual client problems to develop and scale broader solutions. -
Case Study: Should a Funeral Company Shift Its Business Model?
Business models Magazine ArticleA family business considers expanding from cemeteries into cremation. -
Data Privacy Is a Growth Strategy
Data management Magazine ArticleBut only if customers know about it. -
What Companies Can Learn from Their Biggest Fans
Leadership Magazine ArticleYour most devoted employees and customers have a lot to teach you about loyalty and performance. -
Driving Lyft into the Future
Strategy Executive LiveAn HBR Executive Live conversation with Lyft CEO David Risher. -
How the Walkman, Game Boy, Liquid Death, and Pokémon Became Surprise Hits
Product development Digital ArticleThe best innovations aren’t always cutting edge. -
Research Roundup: A Surprising Benefit of Upskilling, Why Goals Can Backfire, and More
Developing employees Digital ArticleFresh insights from a wide range of academic studies. -
The Comeback of the Physical Store—and What It Means for Your Business
Business models Digital ArticleRetail’s brick-and-mortar resurgence is a lesson in how to reassess assets previously seen as liabilities. -
When Apologizing to Customers Hurts More Than It Helps
Algorithms Digital ArticleNew research finds that it can quietly damage customer loyalty. -
How AI Helps Scale Qualitative Customer Research
Generative AI Digital ArticleCompanies are now using AI “moderators” to conduct in-depth interviews with real people at a speed and volume that traditional methods can’t achieve. - SPONSORED CONTENT FROM LEANDATA
Aligning Go-to-Market Execution with Strategy to Better Address Complex Buyer Journeys
Strategy ResearchResearch Report Sponsored by LeanData -
A Better Strategy for Location-Based Advertising
Competitive strategy Digital ArticleNew research finds that ad effectiveness depends on more than just how close a consumer is to your store—it matters how close they are to your rival. -
3 Ways to Supercharge Your Company’s Sales Organization
Sales Digital ArticleThe quality of the interactions between your sellers and clients has to improve—not simply increase in volume. - SPONSORED CONTENT FROM GOOGLE
Bridging the Marketing Mix Modeling Actionability Gap
Technology and analytics ResearchResearch Report Sponsored by Google -
How Successful Retailers Prosper in Tough Times
Strategy ResearchThree lessons from Costco, Dillard’s, Walmart, and more. -
Why Companies Don’t Compete in the Middle Market
Marketing Digital ArticleLessons from the Indian e-commerce company Dunzo on the risks of catering to all customers without a sustainable operating model. -
What Should Your Company’s AI Sound Like to Customers?
Generative AI Digital ArticleTone can matter just as much as content. -
Preparing Your Brand for Agentic AI
Technology and analytics Magazine ArticleLLMs and agents are reshaping how consumers research and buy. Most companies aren’t ready. - SPONSORED CONTENT FROM ATLASSIAN
Keeping Customer Service Human-Centered in an AI World
Technology and analytics ResearchBriefing Paper Sponsored By Atlassian -
AI Is Upending Marketing on Two Fronts
Sales and marketing Digital ArticleIt’s transforming how consumers both find and buy products. Companies need to catch up.
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The Book of Eastbay: Two Friends and the Catalog That Changed the Sneaker Business Forever
Brand management Book32.00View Details Sneakers are a $100 billion business and a global obsession that started in the pages of a catalog called "Eastbay." This is a startup story unlike most... -
Tegus: Powering Business Research
Market research Case Study11.95View Details -
Clean Winners: Sustainability Strategy That Puts Customers First
Climate change Book35.00View Details Despite massive investments, sustainable business still isn't very profitable for most companies. Here's a fresh approach for resetting sustainability... -
Growing with Digital Marketing: Evidence, Metrics, and Mistakes
Entrepreneurship Case Study11.95View Details This case explores how firms can use digital marketing to drive growth-while avoiding the analytical pitfalls that often distort performance. Through... -
Dexter: Sustaining Momentum After a Breakout
Growth strategy Case Study11.95View Details Since 2019, many emerging consumer brands in China have achieved rapid early growth by capitalizing on readily available, low-cost online consumer traffic... -
Old Spirit, New Brew: Inside the Luckin-Moutai Co-Branding Play
Marketing Case Study11.95View Details In China's increasingly crowded tea and coffee market, Luckin Coffee continued its rapid expansion. Alongside refined private domain traffic management... -
CR Beer: Crafting a Joint Business Plan for a Cross-Border Tie-up
Brand management Case Study11.95View Details This case study explores the strategic partnership between China Resources Snow Breweries (CR Beer) and Dutch brewer Heineken in the Chinese market, focusing... -
Rocksmith Machine Tools: Artificial Intelligence and the Dividend Decision
Marketing Case Study11.95View Details AUDIO CD: 29:58 minutes. Radio talk show. Professor Jim Clawson is a firm believer that creative thinking is absolutely essential in furthering business... -
Step Out - How Semir Garment Explored Its Internationalization
Brand management Case Study11.95View Details This case study examines the internationalization journey of Zhejiang Semir Garment Co., Ltd. , a complex process involving dual-brand operations, a combination... -
HBR's 10 Must Reads on Marketing (Paperback + Ebook)
AI and machine learning Special Offer34.95View Details Put customers at the core of your business. If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic "Harvard... -
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
26.95View Details Put customers at the core of your business. If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic "Harvard... -
'Big Fix' at Starbucks: Will customers come back? The new CEO's first year
Leadership Case Study11.95View Details In September 2024, Starbucks' then-CEO was abruptly fired after 17 months in the role; the decision followed three quarterly drops in consumer traffic... -
Philip Morris International's Business Transformation: Building Credibility for Smoke-Free Tobacco
Environmental sustainability Case Study11.95View Details Philip Morris International (PMI), one of the world's leading tobacco companies, began introducing smoke-free products (SFPs) in 2016. With an ambitious... -
O2X: Optimizing to the X
Collaboration and teams Case Study11.95View Details Former Navy SEALs Gabriel Gomez, Adam La Reau, and Paul McCullough founded O2X in 2013 to provide wellness and human performance programs through long-term... -
Borusan Cat: Scaling AI in a Relationship Driven Market
Digital transformation Case Study11.95View Details Founded in 1994 and operating as Caterpillar's exclusive dealer in Turkiye and Central Asia, Borusan Cat had relied on equipment sales in a relationship-driven... -
Fazeshift: AI for AR
AI and machine learning Case Study11.95View Details Fazeshift, founded in 2024, was an AI-native platform built to automate accounts receivable (AR), a function long dominated by spreadsheets, emails, PDFs,... -
TIAN-NET: Strategy During Industry Convergence of Iov Era
Customer strategy Case Study11.95View Details This case describes how Jiangsu TIANAN Smart Science & Technology Co., Ltd. (hereinafter referred to as "TIAN-NET") leveraged internet technologies to... -
The Transformation Economy: Guiding Customers to Achieve Their Aspirations
Change management Book32.00View Details From the author who defined the Experience Economy comes the next big shift: the Transformation Economy. A fundamental economic shift is emerging. Goods,... -
Harvard Art Museums: When Art Meets Artificial Intelligence
Marketing Case Study11.95View Details This case examines how the Harvard Art Museums (HAM) considered using generative artificial intelligence in a marketing campaign to increase visitor engagement... -
avika Mind Health: Technology Strategy for Digital Product Development
Design thinking Case Study11.95View Details avika Mind Health, a Hyderabad-based start-up founded in January 2024, was pioneering technology solutions for mental health challenges in India. Cofounders...
