Marketing

A family business considers expanding from cemeteries into cremation.

Companies are now using AI “moderators” to conduct in-depth interviews with real people at a speed and volume that traditional methods can’t achieve.

New research finds that ad effectiveness depends on more than just how close a consumer is to your store—it matters how close they are to your rival.

Lessons from the Indian e-commerce company Dunzo on the risks of catering to all customers without a sustainable operating model.

LLMs and agents are reshaping how consumers research and buy. Most companies aren’t ready.

It’s transforming how consumers both find and buy products. Companies need to catch up.

In most organizations, underwhelming results from AI, analytics, and CRM platforms stem from a mismatch between new ways of working and old organizational designs.

Fresh insights from academic research, consultancies, and other expert sources.

To serve your customers, you need to understand where they’re trying to go.

Transparency means showing what matters—clearly, consistently, and with purpose.

Managed sensitively and securely, “confessional commerce” can create a deeper, more valuable experience for users.

Don’t let “sales debt” hold your company back.

And what these findings could mean for you and your business.

A guide to creating fastvertising—quick response ads that go viral.

A cosmetics company wonders whether to pull back on a branded augmented reality tool.

Your strategic accounts are more than just big sales.

Focusing on five key dimensions can help your company communicate with authenticity, even as customer faith in influencers is declining.

When people feel they’re treated empathically by a brand, they’re more likely to remain loyal and recommend it to others.

Eight ways to experiment with “synthetic personas” and “digital twins.”