Product launches

The best innovations aren’t always cutting edge.

A new study found that the people leading the rollout can make all the difference.

Marketers need to meet people during unexpected pockets of free time.

In this edition of the HBR Executive Agenda, HBR editor at large Adi Ignatius shares insights from the Cannes Lions International Festival of Creativity, the marketing world’s big annual meetup on the French Riviera.

Five steps to help you enhance the discovery process and deliver products that meet both customer needs and business goals.

A guide to getting the most from your product’s early adopters.

Countercyclical rollouts can be a smart tactic—but you need to keep several factors in mind.

Success isn’t just about recurring revenue — it’s about creating habits.

You might not be seeing potential hurdles.

Should you go all in, or take a more measured approach?

Driven partly by the pandemic, dozens of retailers filed for bankruptcy in 2020. As the year comes to a close, HBR spoke with Marc-Andre Kamel, a partner...

Four ways to do it well.

Better spacing improves learning.

Too often companies fall into chronic sameness - an innovation plateau driven by a feeling that they must focus on cost, even cheapness, to remain competitive....

About 20 million Americans depend on insurance markets for access to health care - but to date, the United States has failed to effectively implement...

You have to act like a real startup.

Get customers excited with Facebook, Twitter, Instagram, Snapchat, Meerkat, and more.

Not all companies can afford to keep secrets.

Research on product adoption in the airline industry suggests that being first to market can make a big difference to an offering's success, even if the...

These companies provide a model for bootstrapping entrepreneurs.