Business services sector

The HBR Interview with Bob Sternfels.

Marketers need to meet people during unexpected pockets of free time.

Retailers built their RMNs on supplier dollars. Now they must earn them.

Generative AI tools, predictive algorithms, and synthetic research platforms are increasingly able to do the work of junior consultants.

This report card offers a systematic approach to identifying and addressing the problem.

High-profile shareholders bring more than money—they bring reputation.

A guide to the most promising opportunities.

How to avoid three common problems when implementing these programs across cultures.

This 2×2 will help your company navigate Beijing’s priorities and political sensitivities.

Three operational differences that allow them to make the most of the technology.

Feeling like they don’t matter is a leading — and preventable — reason that top employees quit.

Thriving organizations are created and sustained by thriving people.

Of the employees we studied, those with superior sales performance were genetically different from the rest of the group.

Companies that rely on celebrities with lots of followers are missing out.

Strategies for navigating a new kind of communication landscape: the “echoverse.”

Over the past 20 years the social media influencer industry has completely rearranged the way information and culture are conceived, produced, marketed, and shared. This month’s Spotlight package looks at how brands are responding.

Relying on AI-generated personalities can be a low-risk, high-engagement strategy.

Stars are using their influencer status to launch their own products and capture more profits for themselves.

They unlock new sources of value by meeting the needs of underrecognized customers.

Here are the characteristics that matter most.