A New Social Contract for Teams
Members must commit to new behaviors to accelerate innovation and growth. by Keith Ferrazzi

Dillon Marsh
Summary.
Eric Starkloff was on a mission to reinvent his company. As the incoming CEO of NI (formerly National Instruments), a Texas-based automated test and measurement engineering firm, he wanted to speed up decision-making and accelerate growth. He wanted pushback and alternative directions from his leadership team but was met with conflict avoidance. One team member recalls, “We were overly polite but not necessarily kind to one another. And people certainly didn’t speak their minds.”
Read more on Business management or related topics Collaboration and teams, Managing conflicts, Decision making and problem solving, Teams and Feedback
A version of this article appeared in the September–October 2022 issue of Harvard Business Review.
Read more on Business management or related topics Collaboration and teams, Managing conflicts, Decision making and problem solving, Teams and Feedback