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Our Brains Were Not Built for This Much Uncertainty

September 22, 2021
Illustration by Daniel Creel

Prior to the pandemic, the working world already felt to most of us like it was undergoing rapid, unrelenting change — changes in customer preferences, client and employee expectations, and competitive advantages. Covid-19 managed to upend the few things that felt relatively predictable, like where we spent our working hours, how we collaborated with colleagues, and whether or not we bothered to put on real pants each day. Today, leaders across industries are feverishly trying to figure out what the “new normal” needs to look like, which seems to be constantly shifting under their feet.

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