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Finding Your Company’s Second Act

Chris Buzelli

In July 2016 a pandemic broke out. Tiny monsters known as Pokémon suddenly appeared all over the world, threatening to use their fantastic powers to do battle in parks, on city blocks, and in homes. Fortunately, a dedicated volunteer force quickly arose to subdue them, using little-known technology embedded in smartphones to capture and domesticate the creatures.

A version of this article appeared in the January–February 2018 issue of Harvard Business Review.

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