SKIP TO CONTENT

How Does Augmented Reality Work?

Augmented reality starts with a camera-equipped device—such as a smartphone, a tablet, or smart glasses—loaded with AR software. When a user points the device and looks at an object, the software recognizes it through computer vision technology, which analyzes the video stream.

Read more on Technology and analytics or related topic Competitive strategy
A version of this article appeared in the November–December 2017 issue of Harvard Business Review.

Partner Center