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Analytics and data science|Selection Bias and the Perils of Benchmarking
Analytics and data science

Selection Bias and the Perils of Benchmarking

by Jerker Denrell

From the Magazine (April 2005)
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Managers learn by example. They—and the consultants they pay for advice—study the methods and tactics of successful companies in search of the magic formulas for business prosperity. What could make more sense?

A version of this article appeared in the April 2005 issue of Harvard Business Review.
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