Skip to content
Harvard Business Review LogoHarvard Business Review Logo

The Strategy Lab

The Strategy Lab is an AI platform purpose-built to help C-suite leaders develop, align, and execute their essential business strategies.

Beta
Test The Strategy Lab

Features and Benefits

Animated illustration of a strategic adviser

A rigorous adviser

Engage in a dynamic dialogue based on Harvard Business School frameworks that can help you with everything from differentiating your strategy to communicating it.

Animated illustration of AI analyzing strategy

Purpose-built AI

Get real answers from an AI tool that tells you what you need to know about your strategy, not just what you want to hear, in a secure environment, trained on the world’s most recognizable management methodologies.

Animated illustration of a business strategy review

A space to explore vulnerabilities

Pressure-test an idea or a whole strategy with a confidential thought partner and visualize how changing specific elements could improve your competitive position.

The Strategy Lab is powered by generative AI. Although we strive for accuracy, its responses may be inaccurate or incomplete. Please review all information provided carefully.

Read our Terms of Service.

More Questions about The Strategy Lab?

The Strategy Lab supports a broad range of questions, from how to craft a strategy and whether a new plan for growth is the right one, to how to align stakeholders and best communicate a new vision. It can walk you through the best tried-and-true framework for your current challenge or give feedback as you explore a new strategic idea.

Just type your question or prompt as you would ask a trusted advisor. Here are a few examples:

  • “I’d like my management team to leverage AI more—help me create a 90-day plan to get everyone on board.”
  • “What’s the best way to communicate a new operational plan to frontline employees who will be impacted?”
  • “We’re preparing to enter a market dominated by a few large players. Help me assess the risks and opportunities of this strategy.”

No, but the more context you provide, the more personalized and relevant the responses will be. You can provide information about your industry, goals, and current challenges, or upload detailed strategy documents securely.

Yes. All information shared within The Strategy Lab—whether personal or company-specific—is confidential. Access is limited to select members of the HBR team who have a direct professional need, such as for debugging or product improvement.

No. While your information is used to personalize The Strategy Lab’s response to you, it is not used to train the tool or any of the underlying large language models (LLMs), and is not shared with third parties.

Value curves help you compare the value your company brings to the marketplace versus that of your competitors so you can assess your relative positioning and identify potential areas for differentiation and strategic focus. The exercise guides you through this framework step by step.

Please reach out to HBR Customer Service at customerservice@harvardbusiness.org. Learn more about how to use The Strategy Lab in our Help Center.

The Strategy Lab.
Support that scales with you.

Test The Strategy Lab