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Is Your CEO’s High Salary Scaring Away Customers?

Shonagh Rae
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Let’s say you’re in the market for some new towels. Nice towels, oversized and made with 100% Turkish cotton. They’re priced below your budget and in stock at a well-known retailer with both brick-and-mortar and online stores.

A version of this article appeared in the September 2015 issue of Harvard Business Review.
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