Who Really Makes the Big Decisions in Your Company?
Summary.
Tom, the chief marketing officer of a company I’ll call LawnCare, is sitting in the biweekly executive committee meeting, and he’s becoming increasingly uncomfortable. The business development group is presenting the case for acquiring a competitor whose grass trimmers and lawn mowers are sold through big-box retailers. The acquisition, the team explains, would complement LawnCare’s high-end offerings, which are sold exclusively through a network of 600 distributors.