SKIP TO CONTENT

Smart Rules: Six Ways to Get People to Solve Problems Without You

Companies face an increasingly complex world. Globalization and technology have opened up new markets and enabled new competitors. With an abundance of options to choose from, customers are harder to please—and more fickle—than ever. Each day competitive advantage seems more elusive and fleeting. Even if you can figure out the right approach to take, what works today won’t work tomorrow.

A version of this article appeared in the September 2011 issue of Harvard Business Review.

Partner Center